If you’re running a new small business from home, social media can feel a bit overwhelming. Do you really need to be everywhere? The short answer is no. What matters most is being where your audience spends their time.

Start simple. Pick one or two platforms that suit your business. For example, if you sell handmade products, Instagram is perfect for showing off your creations with great photos. If you’re offering a local service, Facebook is handy for connecting with your community.

Once you’ve chosen, set up your profiles consistently. Use the same logo, business name and colours across all platforms so people instantly recognise you. Write a clear bio that says what you do and how people can get in touch. Don’t forget to add a link to your website or online shop if you have one.

Finally, don’t stress about posting every day. Quality beats quantity. Share useful tips, behind-the-scenes glimpses, or stories about why you started your business. Social media is about building trust and connection, not just selling.

Start small, keep it consistent, and you’ll soon find your voice online.