Common Mistakes New Business Owners Make

Starting out on social media can be exciting, but it’s easy to fall into a few traps when you’re new to running a business online. Here are some of the most common mistakes – and how to avoid them.

Trying to be everywhere. You don’t need to sign up for every platform. Spreading yourself too thin means you’ll struggle to keep up. Focus on where your target customers are.

Inconsistent branding. A different logo or business name on platforms can confuse people. Keep your look, tone and key information the same across all accounts.

Only posting sales messages. Constantly shouting “buy now” can turn followers off. Mix in behind-the-scenes content, customer stories and useful tips to keep things interesting.

Ignoring engagement. Social media is a two-way street. Don’t just post and disappear, ebgage with your followers by replying to comments, thanking people for sharing, and joining conversations.

Neglecting the basics. A missing website link, no contact details, or poor-quality profile photos can make your business seem less trustworthy. Take time to set up your pages properly.

By steering clear of these pitfalls, you’ll build a stronger, more genuine online presence right from the start.