Articles

September 25, 2025

When to Use Instagram for Your Business

If you’re deciding where to focus your social media efforts, Instagram can be a brilliant choice especially if your business is highly visual and your audience skews younger. Instagram is most popular with people aged 18–34, who enjoy engaging with eye-catching photos, videos and stories. If your products or services are easy to show off…

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When to Post on LinkedIn

LinkedIn isn’t just another social media platform, it’s a professional network. That means the type of content that works here is different to what you’d post on Instagram or Facebook. On LinkedIn, people expect insights, expertise and industry updates rather than holiday snaps or product-heavy sales pitches. Think of it as a place to show…

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