When to Use Instagram for Your Business

If you’re deciding where to focus your social media efforts, Instagram can be a brilliant choice especially if your business is highly visual and your audience skews younger.

Instagram is most popular with people aged 18–34, who enjoy engaging with eye-catching photos, videos and stories. If your products or services are easy to show off visually, Instagram is often more effective than Facebook.

For example, a bakery or café can share images of cakes and coffee, a boutique clothing brand can show outfits through styled posts and reels and a personal trainer can use Instagram to post quick workout videos and motivational tips. Even creative freelancers, like photographers, designers or potters, can use the platform as a portfolio to attract new clients.

Instagram also works well for businesses that want to build a strong brand identity. The platform encourages storytelling through behind-the-scenes snippets, customer features, and lifestyle content.

If your business is highly visual, aspirational, or experience-based, Instagram is usually the better fit over Facebook. It’s all about creating content that stops people scrolling and makes them want to know more about your brand.