A variety of content
We can help you by creating text, image, audio and video content. It’s important to use a mix of content type in order to keep your audience engaged.
Depending upon how rich your content is, posting 2 or 3 times a week is recommended. If a lot of your content is video which needs editing, it’s going to take a long time.
Mix it up and use a variety of post types.
Ensure consistency
Brand consistency gives a professional impression of your business. This includes logo, layout, use of colour, text font and size, and ‘voice’. Voice refers to the way in which you write, the level of formality and language.
When we make content for social media or websites, we ensure that the style is consistent.
Video and audio
We use a digital SLR camera, mobile phones, gimble, tripod, drones, handhed stereo and lavalier microphones.
Using images, audio and video editing software, your existing material can be made into video or we can make fresh material using our equipment.
Recycling old content
Using old content is a good way to save time and effort when creating posts. For example, you can reshare successful content with a twist “Still true today” or update it and relate it to current affairs.
People love to see ‘Before and After” content so think about taking video and images before you start on a project. It can provide a handful of fresh posts.
Repurpose other people's stuff
Curate and share content from other people (with credit) and make your own commentary or make your own post reacting to the original and adding your own perspective.
Publishing tips and stats can also be an interesting way of reusing other people’s information. An infographic is even better.
Commenting on current affairs
It doesn’t have to be political but try making a connection between what’s happening nationally or locally and your business, It will gain more traction with viewers, build engagement and brand recognition.
If you don’t have time to do this, we can do it for you.
In summary
- Mix it up a bit, use a variety of post types
- Be consistent across all platforms and posts
- Repurposing content can save effort and still be fresh
- Responding and referring to other people's content is fine
- Make connections between your business and current affairs
- Create a monthly social media posting schedule