Marketing planning

marketing planning

Marketing plan

A marketing plan supports your business plan and is driven by your business objectives.These could be for example, increase average spend, increase reach, build the brand, grow customer base etc. 

We start with a situation analysis – the “Where are we now?” question and then “Where do we want to be?”

When we can see the size of the job in hand we van make a plan to bridge gap.  

 

 

SM marketing plan

Social media marketing plan

A social media plan should form part of a wider marketing plan but we live in the real world where business owners don’t always have a business plan or marketing plan. 

We will work with whatever you have, whether that be scribbled on a paper napkin or an idea living inside your head. 

scheduling

Social media post schedule

Where and when and how often to post on social media platforms makes a difference to engagement. We will write you a posting schedule taking into account your demographics and their habits. 

We recommend a variety of post types including video, image, text and audio. Keeping it fresh is key to building engagement. Ask a question, repurpose a blog post, make an infographic etc. 

insights

Insights

Using data produced by META on your Business Suite, it’s possible to see who’s engaging with your content, your reach and number of impressions. 

In order to optimise your marketing plan, we check the data and make adjustment where necessary to achieve your campaign objectives. 

 

And more...