Our first task
What level of engagement do you currently have on social media? Which posts have the greatest number of likes? How many followers do you have? Which platforms do you use and are they set up consistently?
This is what we look at before we do anything else. It’s important to know the starting position so that we can measure the success of a marketing campaign.
Brand consistency
It’s really important to have consistent feel across all your platforms, not just in the account name but brand colours and style.
We look at the style in which you are writing and whether this is appropriate for your target market.
Even if you’re a small business, branding consistency and clarity is key because it helps build brand recognition.
A deeper dive
Further to a surface-level examination of your online presence, we can take a deeper dive into your competitors.
Are there gaps in your offering that your competitors are filling? Are there lost opportunities for engagement?
We can analyse the demographics of your followers, who your competitors are and how you compare to them.
Your choice
We always carry out a basic social media audit when we take on a new client.
If you feel a more detailed analysis would be useful, we can discuss exactly what you need and how long that would take.
In summary
- Set a baseline by measuring your existing online presence
- Check brand consistency across all platforms and website
- Competitor comparison
- Measure level of engagement
- Make recommendations based upon current situation